Tuesday, August 9, 2022

Well.io Joins TikTok Advertising Associate Program, Providing Subsequent-level Ad Efficiency at Scale

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NEW YORK–()–Well.io, the main social promoting automation platform for inventive and efficiency entrepreneurs, in the present day broadcasts that’s has been badged as a brand new associate inside the TikTok Advertising Associate program as a part of its mission to supply manufacturers with a really multi-platform resolution for scaling social promoting efforts throughout social platforms. Well.io is now badged as each an official Artistic Associate and a Marketing campaign Administration Associate for TikTok.

“By TikTok For Enterprise, we’re constructing new alternatives for entrepreneurs to be inventive storytellers and meaningfully have interaction with the TikTok group. We’re thrilled to collaborate with a few of the most strategic and trusted leaders within the promoting trade and proceed giving entrepreneurs entry to extra instruments to efficiently create, measure and optimize ad campaigns on TikTok. We will’t wait to collaborate additional with Well.io, to convey a inventive and joyful expertise to our model companions and the broader TikTok group.” Melissa Yang, Head of Ecosystem Partnerships, TikTok.

With in the present day’s announcement, Well.io offers an end-to-end resolution throughout inventive manufacturing, media shopping for, and insights to assist advertisers drive efficiency and enhance gross sales. With beta testing launching in Could, advertisers can have the power to create genuine TikTok belongings and launch, measure, and optimize TikTok campaigns alongside different social platforms in a single place. As well as, this partnership will present manufacturers with entry to a variety of capabilities on TikTok, from inventive automation to streamlined marketing campaign workflows to sturdy marketing campaign optimization and reporting that allow scale, testing, and higher efficiency.

“It is now not a query of whether or not TikTok ought to be a part of a model’s technique in the present day,” stated Ryanne Laredo, Chief Buyer Officer, Well.io. “With 1.5B month-to-month lively customers and a purpose to triple its income this 12 months, TikTok has solidified its place as probably the most essential platforms for reaching extremely engaged audiences. As advertisers increase to new social platforms, producing on-brand and fascinating inventive requires the precise greatest follow data and artistic bandwidth to succeed. By this partnership with TikTok, that is precisely what we can be delivering.”

As a badged associate, Well.io’s inventive and managed providers group is now a go-to associate for growing and scaling extremely visible and fascinating inventive on the TikTok platform. That is along with serving to advertisers ramp up their marketing campaign efforts and faucet into greatest practices for how you can promote on the TikTok platform.

“TikTok has develop into an more and more essential platform for us this 12 months,” stated Emily Mason, Senior Affiliate, Media & Demand at FanDuel. “With the assistance of Well.io’s Managed Service group, we are able to put extra effort into TikTok to drive efficiency. Because of the group, we have scaled spend by 50% throughout our most essential sports activities season.”

Artistic has develop into the most important hurdle for manufacturers in getting began on TikTok because of its distinctive nature. To unravel this problem for purchasers, Well.io now additionally presents a subscription-based service for high-quality, genuine Creator content material for manufacturers to leverage on TikTok. Powered by Well.io’s Artistic Studio, the Creator Join group can supply creators and handle the connection to make sure manufacturers get high-quality belongings. Moreover, the group can analyze efficiency to optimize belongings every month.

Study extra in regards to the partnership, its capabilities, and Well.io’s subscription service right here.

About Well.io

Powering superbly efficient advertisements, Well.io automates each step of social promoting to unlock better efficiency and creativity. We mix inventive manufacturing and ad shopping for automation with excellent customer support to assist some 700 manufacturers scale their outcomes—not headcount—on Fb, Instagram, Pinterest, and Snapchat. We’re a fast-growing group of 800 Smartlies with 21 workplaces world wide, managing over $4B in annual ad spend and rising quickly and profitably. Go to Well.io to be taught extra.

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