Friday, December 9, 2022

Virtually $5m Spent Promoting Failed Highway To Zero

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Figures launched to Nationwide present that the Authorities has
spent virtually $5 million selling its Highway to Zero marketing campaign
which has failed to fulfill 4 out of 5 targets within the
final monetary 12 months, Nationwide’s Transport spokesperson
Simeon Brown says.

“The Authorities has been taking
Kiwis for a joyride, spending $4.86 million telling us about
its Highway to Zero marketing campaign, however not doing something to ship
on the targets throughout the technique.

“That is an
appalling waste of taxpayers’ cash and is definitely doing
nothing to make our roads safer.

“As an alternative of focusing
on getting issues completed, the Authorities is spraying thousands and thousands
of {dollars} on flashy advert campaigns to paper over its failings
and hoping Kiwis do not discover.

“The Authorities can be
pushing forward with making an attempt to gradual folks down as a substitute of
fixing our roads.

“Kiwis need higher roads, not slower
roads – and definitely not thousands and thousands wasted on promoting
which does nothing for our roads at
all.”

© Scoop Media

 

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