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TrueCommerce Strengthens Management Crew with New International Chief Advertising Officer Lacey Ford | Information

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FLORHAM PARK, N.J., April 28, 2022 (GLOBE NEWSWIRE) — TrueCommerce, a worldwide supplier of buying and selling associate connectivity, integration and unified commerce options, introduced in the present day that Lacey Ford has joined its govt group as Chief Advertising Officer. On this new international function, she is going to concentrate on remodeling the corporate’s go-to-market technique and operations to propel accelerated progress plans.

“Lacey is becoming a member of the corporate on the good time to ascertain a worldwide technique that helps TrueCommerce’s bold, ongoing progress,” stated TrueCommerce CEO, John Fay. “Lacey’s spectacular observe document as a software program govt and her capability to develop scalable, worldwide groups made her a super option to drive our imaginative and prescient ahead.”

Lacey involves TrueCommerce with years of expertise initiating and main strategic applications that create sustained progress for SaaS organizations, from start-ups to Fortune 100 companies. Most just lately, she served as Chief Advertising Officer at Crownpeak, an enterprise digital expertise options supplier. Previous to that, she spearheaded advertising and marketing applications for such business leaders as insightsoftware, LexisNexis, Lightpath, and AT&T.

As International CMO, Lacey Ford will play an important function in shaping the way forward for the corporate by establishing new approaches to buyer progress and retention. She brings a customer-obsessed mindset and can concentrate on galvanizing all the enterprise round higher understanding buyer wants and utilizing these insights to ship distinctive and related experiences.

“I’m thrilled to hitch TrueCommerce at such a pivotal second. With a concentrate on hyper-growth, we’re poised to change into the go-to provide chain market chief with the world’s largest commerce community,” Ford stated. “My objective is to rethink and remodel TrueCommerce’s go-to-market motions based mostly on a customer-first strategy. Meaning creating a greater understanding of our prospects by way of deep insights and using these insights to tell each facet of the client expertise. It’s a robust and galvanizing mission.”

About TrueCommerce

TrueCommerce is essentially the most full approach to join your online business throughout the availability chain, integrating all the things from EDI, to stock administration, to achievement, to digital storefronts and marketplaces. We’ve revolutionized provide chain visibility and collaboration by serving to organizations take advantage of their omnichannel initiatives through enterprise P2P connectivity, order administration, collaborative replenishment, clever achievement, cross-functional analytics, and product data administration.

The TrueCommerce International Commerce Community can join companies to over 160,000 retailers, distributors, and logistics service suppliers. As a totally managed providers supplier, we additionally handle new buying and selling associate onboarding, in addition to the continuing administration of partner-specific mapping, labeling modifications, and communications monitoring. That’s why 1000’s of corporations—starting from startups to the worldwide Fortune 100, throughout varied industries—depend on us.

TrueCommerce: Do enterprise in each course

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Yegor Kuznetsov Director, Advertising Communications 1-703-209-0167

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