Friday, August 12, 2022

The Richmond Observer – Troxler names new advertising and marketing director for Ag Division

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RALEIGH — Agriculture Commissioner Steve Troxler right now named Peter Thornton of Cary as the brand new director of the N.C. Division of Agriculture and Shopper Companies’ Advertising Division. Thornton replaces Joe Sanderson, who retired in March after 34 years with the division.

“Peter has efficiently led our Worldwide Part and efforts to market North Carolina agricultural commodities all over the world. In his new function, I count on he’ll convey the identical stage of expertise and enthusiasm to our general advertising and marketing efforts together with home and retail institutions and eating places,” stated Troxler. “Curiosity in regionally grown merchandise has continued to extend and we wish to seize that momentum and increase alternatives for producers and agribusiness house owners. I need everybody in North Carolina to know once you need the perfect, it’s Bought to Be NC Agriculture and we wish to enhance that model consciousness with customers.”                                                                                                                                                                                                   

Thornton has beforehand served because the assistant director of worldwide advertising and marketing for NCDA&CS. Previous to becoming a member of the division he was the vice chairman of worldwide advertising and marketing for the American Peanut Council in Alexandria, Virginia Earlier than that, he labored in varied positions within the Asia Division of the American Soybean Affiliation in St. Louis.

Thornton is a member of the U.S. Commerce Representatives and USDA Agriculture Commerce Advisory Committee, the U.S. Division of Commerce Commerce Promotion Coordinating Committee State and Federal Export Promotion Working Group, and a member of the N.C. District Export Council. He was honored with the Small Enterprise and Expertise Improvement Heart’s Extension, Engagement and Financial Award of Excellence. He’s a Licensed Public Supervisor and a Kentucky Colonel.

Thornton earned his bachelor’s diploma in economics from American College and his grasp’s diploma in worldwide relations from the Johns Hopkins College of Superior Worldwide Research. He and his spouse, Kim McCombs-Thornton, have three youngsters, Matthew, Andrew and Tad.

The mission of the Advertising Division is to develop and increase markets, utilizing each home and worldwide channels for the state’s $95.9 billion meals, fiber and forestry product trade and to have interaction and educate customers about North Carolina merchandise.

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