Monday, July 4, 2022

The Musk Twitter saga hits an deadlock

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Billionaire Elon Musk is unconvinced by claims that lower than 5% of Twitter customers are pretend or spam and appears set to desert his acquisition bid.

Musk first voiced his concern, through Twitter after all, late final week.

It’s not clear what prompted these issues at this late stage. Presumably Musk has obtained some intelligence suggesting a bigger proportion of Twitter customers are pretend or spam, which precipitated him to reappraise the deal. The social media enterprise mannequin consists of promoting advertisers entry to its customers, but when lots of these aren’t economically viable – i.e. there’s no likelihood of flogging something to them – then the providing is weakened.

In a transparent signal of the occasions, the following dialogue between Musk and Twitter can also be being carried out in public. Twitter CEO Parag Agrawal posted a thread about spam, in an apparently failed try to deal with Musk’s issues.

It’s so exhausting to guess what is actually occurring right here. Ought to we simply take Musk at face worth or is that this all a part of an underlying crafty plan? Is he simply setting the scene to decrease his bid or has he gone off the entire concept and is now searching for a solution to bail out whereas saving face and cash?

On one degree all this nit-picking over the underlying financials would seem to jar with Musk’s acknowledged cause for purchasing Twitter, which is to enhance the digital public sq.. If as a substitute he means it as a easy monetary funding then why not say so? Then once more, if Twitter is intrinsically much less helpful as a going concern than it could have us imagine, Musk is entitled to rethink his provide. Both manner, anybody excited by the prospect of a Musk-owned Twitter shall be hoping they resolved their variations.

 

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