Sunday, August 7, 2022

Social Media & Digital Advertising and marketing Coordinator job with FLINDERS UNIVERSITY

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About Flinders

Our daring imaginative and prescient, captured in our Strategic Plan: making a Distinction: The 2025 Agenda, is to be internationally recognised as a world chief in analysis, an innovator in up to date training, and the supply of Australia’s most enterprising graduates.

To grasp this ambition, we just lately made a major organisation change to a six School construction with an expert employees and companies alignment.

We recognise the important thing to our success is outstanding individuals and we’re looking for an excellent particular person to hitch the crew of our reworked college.

Employment Sort:

Fastened Time period (Fastened Time period)

Place Abstract

Availability:

Fastened-Time period till Might 2024 | Full-Time

Compensation:

Greater Schooling Officer Degree 6

Wage Vary:

$81,377 – $86,765

Reporting to:

Digital Advertising and marketing and Automation Lead

Workplace of Communication, Advertising and marketing and Engagement (OCME)

Working below basic to broad route, the Social Media & Digital Advertising and marketing Coordinator implements and optimises social media and digital advertising and marketing exercise to assist the overarching Advertising and marketing Technique. Working intently with the Digital Advertising and marketing & Social Media Lead and different key stakeholders, this function works throughout university-wide priorities to develop, coordinate and enhance day-to-day and marketing campaign social media and digital advertising and marketing actions.

Importantly, this place will contribute to the event and implementation of selling and communication methods, with a concentrate on social media, by offering insights to ship measurable social media methods that ship measurable outcomes according to key College aims as envisioned in The 2025 Agenda.

Key Place Duties

The Social Media & Digital Advertising and marketing Coordinator is accountable for:

  • Sustaining a social media calendar with natural and paid content material that helps the Advertising and marketing Technique and supporting the implementation and optimisation of social and digital advertising and marketing campaigns, in accordance with accredited pointers and College insurance policies. This consists of digital promoting by means of Fb, Instagram, Google, YouTube and different rising channels, with a concentrate on leads and retargeting.
  • Growing, coordinating and publishing social media exercise throughout university-wide channels in collaboration with key stakeholders throughout the College to make sure consistency and high quality of messaging, and alignment with college priorities.
  • Helping the advertising and marketing crew to develop digital advertising and marketing and promoting necessities. This will embrace digital advertising and marketing marketing campaign planning and optimisation, repurposing current content material and growth of latest supplies tailor-made to numerous audiences, units and channels. Supplies could embrace emails, video modifying, pictures, blogs and a variety of participating copy.
  • In collaboration with the Inventive Studio create digital belongings to be used throughout digital channels in accordance with branding pointers, and optimise design as required.
  • Drafting, delivering and optimising conversational, high-converting emails and blogs to nurture leads and prospects and dealing intently with the Advertising and marketing and Automation Result in maximise consumer journeys by means of automated campaigns. 
  • Coordinating day-to-day actions for the College’s social media channels, together with the usage of rising applied sciences to extend social engagement for pupil recruitment occasions and actions. This consists of medium and long-term planning for the social media calendar.
  • Growing, getting ready and presenting stories displaying efficiency developments on campaigns and advert hoc exercise to stakeholders throughout the College. This consists of analysing and reporting on efficiency throughout social media, e-mail and internet channels utilizing instruments akin to Fb Enterprise Supervisor, Google Analytics, Google Tag Supervisor, Marketing campaign Monitor and Google DataStudio.
  • Helping with growth and monitoring of social media coverage and consumer pointers and supply assist to social media customers throughout the College, together with working intently with the School Content material Producers.
  • Liaising with the Media crew to coordinate the well timed dissemination of media-worthy information on social media and to make sure a constant and orchestrated method to media bulletins throughout all communications channels.
  • Reviewing methods and processes to determine, develop and implement steady enhancements that ship top quality buyer centric companies.
  • Another obligations according to the extent of the place as assigned by the Supervisor and/or the College.

Key Place Capabilities

  • A related tertiary qualification in communications, media research or a associated self-discipline with subsequent related expertise or an equal mixture of demonstrated equal abilities, information and expertise and/or training and/or coaching.
  • Confirmed capacity to handle social media and digital advertising and marketing exercise, and interpret and apply related insurance policies and procedures, together with coordinating and sustaining content material, sourcing applicable photos and video, responding to enquiries, sustaining a digital content material calendar and reporting on key points.
  • Confirmed capacity to watch and report on digital analytics with a concentrate on making suggestions to make sure ongoing enhancements.
  • Expertise with content material authoring on e-mail administration methods, content material administration methods and weblog platforms.
  • Sound downside fixing capabilities, the flexibility to work independently, decide and prioritise duties and meet deadlines, and work in a fast-paced atmosphere.
  • Expertise with social media, search and e-mail advertising and marketing, and different strategies and instruments, and information of greatest follow ideas and requirements for digital content material throughout internet, social and e-mail advertising and marketing.
  • Extremely developed written, oral and interpersonal abilities and the flexibility to barter and talk successfully with employees in any respect ranges and put together correspondence, briefs and different paperwork.
  • Expertise in Adobe Inventive Suite is a bonus.

Prescribed Situations for Employment

Flinders College has launched a COVID-19 Vaccination Coverage that requires all new employees members to be updated with their COVID-19 vaccinations, topic to medical exemptions and restricted exemptions.

Data for Candidates:

You might be required to supply a suitability assertion of not more than three pages, addressing the important thing capabilities of the place as outlined above. As well as, you’re required to add your CV.

A sound Nationwide Police Certificates which is passable to the College can even be required earlier than the profitable applicant can begin on this place.

We’re looking for to extend the variety to enhance equal alternative outcomes for workers, and subsequently we encourage feminine candidates, individuals with a incapacity and/or from Aboriginal or Torres Strait Islanders descent to use

Please notice, late functions and functions despatched through businesses is not going to be accepted.

Functions Shut 11:59pm:

15 Might 2022



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