Sunday, August 7, 2022

Samsung apologises after working advert sparks backlash | Promoting

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Samsung has apologised after its latest advert marketing campaign for its Galaxy health watch, which reveals a girl going for a run at 2am, was closely criticised on social media.

The marketing campaign was created by Ogilvy New York and includes a lady jogging via the streets alone at night time whereas sporting earphones.

Girls’s proper teams have identified that 23-year-old Ashling Murphy was killed on a run in January in Tullamore, Eire.

Jamie Klingler, co-founder of ladies’s security group Reclaim These Streets, tweeted concerning the advert saying it was “tone deaf”, including: “I want I may run any time of day or night time with out worry, however that’s not the truth of my expertise.”

Girls’s Operating editor Esther Newman mentioned in an announcement that the marketing campaign reveals “how massive manufacturers, advertisers and the media take into consideration us [women] working – that we’re empowered, and that we’re in management”.

She continued: “And since that is what they suppose, that is what they publish, after which it turns into a perception that’s saturated within the nationwide consciousness. It doesn’t present the heckling, the intimidation, the abuse, the violence, the killing.”

A spokesperson from Samsung mentioned: “​​The ‘Evening owls’ marketing campaign was designed with a optimistic message in thoughts: to rejoice individuality and freedom to train in any respect hours.

“It was by no means our intention to be insensitive to ongoing conversations round girls’s security. As a world firm with a various workforce, we apologise for a way this may occasionally have been obtained.”

Marketing campaign has contacted Ogilvy for remark.

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