SUSSEX, Wis.–(BUSINESS WIRE)–Quad/Graphics, Inc. (NYSE: QUAD), a worldwide advertising and marketing expertise firm, introduced as we speak the appointment of selling and promoting business govt Rachel Winer to the place of senior vice chairman. Winer will lead a brand new enterprise growth staff as the corporate continues to develop its promoting and advertising and marketing choices. She is going to report back to Government Vice President and Chief Income Officer Julie Currie.
A serious focus of her function might be to interact with new and current shoppers on the advantage of Quad’s broad product portfolio and scale, which might help remedy their most urgent enterprise and advertising and marketing challenges. The corporate’s services and products span every part from the inventive, strategic, and analytic processes to the manufacturing of bodily and digital advertising and marketing property.
“Rachel’s expertise within the enterprise, promoting, and company area, and her skill to simply navigate between every, make her an optimum chief for our staff. She is distinctively geared up to companion with shoppers in creating distinctive advertising and marketing experiences for his or her manufacturers,” mentioned Currie. “Coupled with Quad’s strategic investments and our through-the-line advertising and marketing companies, Rachel’s distinguished profession and credentials carry sophistication and large worth to Quad and our shoppers.”
Winer has virtually three a long time of promoting, model, advertising and marketing, and communications expertise. She joins Quad from Bonfire, the place she served as CMO-in-residence. In her earlier function, as head of the Chicago workplace of Edelman, she centered on increasing the enterprise past its conventional public relations roots. Earlier than Edelman, she was a powerhouse at Buzzfeed, the place she ran the Chicago and Detroit workplaces and was answerable for all verticals. She grew Buzzfeed’s central area by means of inventive model partnerships. Her 20-plus-year company profession earlier than Buzzfeed included main model groups at Leo Burnett, JWT, and BBDO, the place she was answerable for a few of the nation’s most iconic manufacturers, together with Kellogg’s, Princess Cruises, and Wrigley, to call a couple of.
“Manufacturers as we speak are below an unlimited quantity of strain to ship success on their advertising and marketing efforts. After I checked out Quad’s choices as a advertising and marketing expertise firm, I noticed instantly Quad is uniquely positioned to assist manufacturers reimagine their advertising and marketing to be extra streamlined and reduce proper by means of the friction throughout their large-scale and multi-faceted applications. I don’t see some other company, consultancy, studio or manufacturing firm that has developed these capabilities below one roof like Quad,” mentioned Winer. “I see an amazing alternative for me to mix all points of my profession to assist drive these distinctive and dynamic shopper partnerships for excellent outcomes. I’m excited to hitch the staff and ship on our shoppers’ success.”
Quad (NYSE: QUAD) is a worldwide advertising and marketing expertise firm that helps manufacturers reimagine their advertising and marketing to be extra streamlined, impactful, versatile, and frictionless. Quad’s strategic priorities are powered by three key aggressive benefits that embody built-in advertising and marketing platform excellence, innovation, and tradition and social goal. The corporate’s built-in advertising and marketing platform is powered by a set of core specialties together with enterprise technique, insights and analytics, expertise options, managed companies, company and studio options, media, print, in-store, and packaging.
Serving over 4,600 shoppers, Quad has greater than 15,000 individuals working in 14 international locations around the globe.
Please go to quad.com for extra data.