SUSSEX, Wis. — Quad/Graphics, Inc., a world advertising expertise firm, introduced at this time the appointment of promoting and promoting trade government Rachel Winer to the place of senior vice chairman. Winer will lead a brand new enterprise growth group as the corporate continues to broaden its promoting and advertising choices. She is going to report back to Govt Vice President and Chief Income Officer Julie Currie.
A significant focus of her function will probably be to interact with new and current purchasers on the good thing about Quad’s broad product portfolio and scale, which may also help remedy their most urgent enterprise and advertising challenges. The corporate’s services and products span all the pieces from the artistic, strategic, and analytic processes to the manufacturing of bodily and digital advertising belongings.
“Rachel’s expertise within the enterprise, promoting, and company house, and her potential to simply navigate between every, make her an optimum chief for our group. She is distinctively outfitted to associate with purchasers in creating distinctive advertising experiences for his or her manufacturers,” mentioned Currie. “Coupled with Quad’s strategic investments and our through-the-line advertising companies, Rachel’s distinguished profession and credentials carry sophistication and great worth to Quad and our purchasers.”
Winer has virtually three a long time of promoting, model, advertising, and communications expertise. She joins Quad from Bonfire, the place she served as CMO-in-residence. In her earlier function, as head of the Chicago workplace of Edelman, she centered on increasing the enterprise past its conventional public relations roots. Earlier than Edelman, she was a powerhouse at Buzzfeed, the place she ran the Chicago and Detroit workplaces and was accountable for all verticals. She grew Buzzfeed’s central area via artistic model partnerships. Her 20-plus-year company profession earlier than Buzzfeed included main model groups at Leo Burnett, JWT, and BBDO, the place she was accountable for among the nation’s most iconic manufacturers, together with Kellogg’s, Princess Cruises, and Wrigley, to call a number of.
“Manufacturers at this time are beneath an unlimited quantity of strain to ship success on their advertising efforts. Once I checked out Quad’s choices as a advertising expertise firm, I spotted instantly Quad is uniquely positioned to assist manufacturers reimagine their advertising to be extra streamlined and lower proper via the friction throughout their large-scale and multi-faceted packages. I don’t see every other company, consultancy, studio or manufacturing firm that has advanced these capabilities beneath one roof like Quad,” mentioned Winer. “I see an amazing alternative for me to mix all features of my profession to assist drive these distinctive and dynamic shopper partnerships for excellent outcomes. I’m excited to affix the group and ship on our purchasers’ success.”