Sunday, November 27, 2022

Op-ed: Seafood Sustainability Claims Fall Below Authorized Scrutiny – Promoting, Advertising and marketing & Branding

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In an op-ed for SeafoodSource, Christopher Cole,
associate and chair, Promoting, Advertising and marketing and Promotions,
highlighted authorized developments relating to the time period
“sustainable” as it’s used to market farmed and
wild-caught seafood.

Chris evaluated latest litigation over client confusion,
challenges to sustainability claims, and allegations of pressured
labor inside fishing fleets within the context of present legislation and
trade certifications. On the similar time, ESG is a scorching pattern, and
entrepreneurs are underneath strain to amplify the sustainable options of
seafood merchandise.

As a result of trade certifications aren’t shielding suppliers
from litigation, Chris supplied 5 suggestions for entrepreneurs.
Amongst his suggestions: when utilizing the time period
“sustainable,” entrepreneurs ought to qualify the time period to focus
on the claimed sustainable attributes. He additionally recommended utilizing QR
codes and web sites to truthfully clarify sustainability practices.
And he famous the significance of maintaining updated on creating
legal guidelines, regulatory steerage and circumstances. “This can be a quickly
evolving space and new courtroom opinions or regulatory steerage can
have a right away impression on the chance calculus,” he wrote.

Op-ed: Seafood sustainability claims fall underneath
authorized scrutiny
,” SeafoodSource, November 22,

The content material of this text is meant to offer a common
information to the subject material. Specialist recommendation ought to be sought
about your particular circumstances.

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