A brand new period in native promoting honors obtained underway over the weekend with the revealing of a brand new trophy for the Promoting Membership of Richmond’s annual Richmond Present awards.
Native creatives descended on The Renaissance on Friday for the primary in-person present for the reason that begin of the pandemic. This 12 months’s awards, recognizing work launched in 2021, have been introduced in 5 classes: promoting, design, interactive, manufacturing and scholar campaigns.
It was additionally the primary ceremony to current the membership’s new Bridge awards, a pewter trophy depicting Richmond’s arched CSX bridge that replaces the present’s longtime cannonball trophy, which the membership retired final 12 months as a result of a connection to Richmond’s Accomplice historical past.
The bridge design was recommended by Parker Plaistead, a advertising and marketing course of supervisor at Capital One. In a video proven to introduce the brand new trophy, Plaistead and membership President Ardyn Granger Longest mentioned the native landmark was chosen amongst six different recommendations as a illustration of Richmond and of businesses’ work to bridge gaps between their purchasers and clients.
The Martin Company was the evening’s massive winner, sweeping the best-in-shows within the 4 company competitions and taking residence 12 awards total. A complete of 65 awards have been introduced within the present, although solely bronze and silver trophies have been obtainable to be doled out on the ceremony. The present obtained 244 submissions.
Martin’s best-in-shows have been for its Geico “Scoop There It Is” spot, which gained within the promoting competitors amongst nontraditional campaigns; a self-promotion clip known as “Cross the Butter,” which gained within the design competitors; and for its “Dogecan” social media marketing campaign and “The Stroll” spot for males’s grooming model Axe, within the interactive and manufacturing competitions, respectively.
Finest-in-show within the scholar competitors went to VCU Brandcenter’s Corey Hambly. His “Water Warfare Provide Co.” case examine for Liquid Dying Mountain Water gained within the nontraditional marketing campaign class.
Gold awards within the 4 company classes went to Alice Blue, Arts & Letters Artistic Co. (2), Martin (3), SaltFire Studio and Wildfire. Silver awards went to Arts & Letters (2), The Branching, Dotted Line, Fable Branding + Promoting, Martin, Overcoast Music + Sound, Pink Orange Studio, Assume (2), Wildfire and Yebo.
Non-competitive recognitions additionally have been introduced, such because the honorary title of Advert Individual of the 12 months, this 12 months awarded to Marcel Jennings, an affiliate professor in promoting and affiliate director of VCU’s Robertson College of Media and Tradition.
The present’s three judges have been David Griner, worldwide editor for Adweek; Shaun Stripling, model technique guide at Lenovo, Alliance Prescription drugs and Jackman Reinvents; and Man Seese, government inventive director at Wunderman Thompson Seattle.
This 12 months’s Ladies in Promoting Scholarship was awarded to Nhan La, a graphic design and mass communications double main at VCU with a focus in inventive promoting. Vivian Tran was awarded the Excellence in Artistic Training Scholarship, awarded to Brandcenter college students.
The Robertson College’s Scott Sherman emceed the ceremony, and native voice actor Paul Schmidt introduced the winners. On Three Pictures produced the trophy intro video. Native pottery retailer Shockoe Backside Clay created the sculpture for the trophies, which have been created by Anthony Berry with Camelot Pewter.
Brandon Shields, a inventive technologist with Immuta, was introduced because the membership’s subsequent president, changing Ardyn Granger Longest. Kayleigh Crandell was named vice chairman, changing Tiffany Boggs.