Tuesday, August 9, 2022

Microsoft Promoting has new certification badges, ranges and a brand new studying heart

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Microsoft Promoting has launched new advertiser certification, new exams, new badges and a brand new studying heart for advertisers at present. Microsoft stated they’ve “reimagined and relaunched”  Studying LabOpens in new window and Microsoft Promoting Licensed ProfessionalOpens in new window (MACP) studying options making “them each extra useful and simpler to make use of.”

New Microsoft Promoting Certification

New exams. Microsoft has moved from having one examination to a few new exams, which concentrate on completely different choices inside Microsoft Promoting. These are “50-question certification exams that discover completely different areas inside Microsoft Promoting,” the corporate stated.

New badges. While you go these exams, you qualify for 4 completely different certification badges.

These embrace:

  • Microsoft Promoting Search Certification
  • Microsoft Promoting Native & Show Certification
  • Microsoft Promoting Procuring Certification
  • Microsoft Promoting Licensed Skilled

The primary three are particular to verticals inside Microsoft Promoting, however if you happen to go all three exams in all areas, you then qualify for the Microsoft Promoting Licensed Skilled badge.

What they appear like. Listed here are screenshots of these badges:

Should you had been MACP licensed as of April 2022, learn Microsoft’s FAQs to study extra about find out how to entry your legacy PDF certificates and declare your new Microsoft Promoting Search Certification digital badge.

New Microsoft Promoting Studying Lab

Microsoft stated they’ve redesigned the Microsoft Promoting Studying Lab to “make it fashionable and easy.” Here’s what is new within the Studying Lab:

  1. Studying Paths: These carry collectively key ideas you have to develop your abilities as a digital marketer with Microsoft Promoting for every matter in a single place. This consists of studying programs, a preparation course for every examination, and the examination.
  2. Occasions: Attend dwell digital eventsOpens in new window led by Microsoft Promoting consultants or watch the current ones on-demand.
  3. Your Dashboard and Trophy Case: You may see the badges you’ve earned and the programs you’ve taken multi functional place.

Why we care. These of you who run Microsoft Promoting campaigns will need to evaluate this new studying heart and see how they’ll acquire these new certifications. When you’ve got had certification previously, you could must revise these with these new standards.


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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry might be adopted on Twitter right here.



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