Friday, December 9, 2022

Lincoln Monetary Group and Trendy Life associate to speed up digital transformation in life insurance coverage

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RADNOR, Pa.–()–Lincoln Monetary Group (NYSE: LNC) at this time introduced a brand new partnership between Lincoln Monetary Distributors (LFD), its wholesale distribution franchise, and Trendy Life, a tech-enabled life insurance coverage brokerage. The partnership will allow Lincoln’s life insurance coverage product portfolio to be delivered on Trendy Life’s digital platform, offering an improved digital end-to-end expertise – an necessary pillar of each corporations’ shared dedication to innovation and assist for monetary professionals and their shoppers.

Trendy Life’s complete know-how leverages knowledge and analytics to speed up danger evaluation and quoting, serving to the trendy monetary skilled develop their enterprise and confidently serve their shoppers by means of an enhanced end-to-end digital journey. The corporate’s built-in dashboard reduces friction factors for monetary professionals, whereas its brokerage experience supplies customized, in-depth assist for even essentially the most advanced instances, from tough underwriting options to superior case design and gross sales ideas. Monetary professionals utilizing the platform could have entry to a broad suite of Lincoln Monetary’s merchandise, together with everlasting and time period protection and linked advantages, because of the partnership.

“Lincoln is embracing the way forward for distribution and evolving to fulfill an elevated demand for extra digitization within the insurance coverage shopping for expertise, throughout all touchpoints for our wholesalers, monetary professionals and finish customers,” mentioned Aadil Lokhandwala, senior vice chairman, Workplace of Strategic Planning for Lincoln Monetary Distributors. “This new partnership with Trendy Life allows us to develop our distribution attain, accelerates our virtual-first distribution technique and supplies elevated transparency and an improved end-to-end digital expertise for monetary professionals in serving their shoppers.”

“The life insurance coverage trade is within the midst of its industrial revolution,” mentioned Michael Konialian, Co-Founder and CEO of Trendy Life. “The pandemic accelerated its digital transformation as kitchen desk conversations have developed into video calls, paper functions shifted to digital kinds, and in-person medical exams can typically get replaced by predictive underwriting fashions. Monetary professionals confronted the best charge of latest enterprise progress in a long time, which makes it extra necessary than ever that they and their shoppers have a streamlined and easy digital life insurance coverage expertise. We’re thrilled to associate with an organization like Lincoln Monetary, with broad product and underwriting experience, to carry our know-how platform and developments to assist monetary professionals and their shoppers.”

About Lincoln Monetary Group

Lincoln Monetary Group supplies recommendation and options that assist individuals take cost of their monetary lives with confidence and optimism. Immediately, roughly 16 million prospects belief our retirement, insurance coverage and wealth safety experience to assist deal with their way of life, financial savings and revenue objectives, and guard towards long-term care bills. Headquartered in Radnor, Pennsylvania, Lincoln Monetary Group is the advertising and marketing identify for Lincoln Nationwide Company (NYSE:LNC) and its associates. The corporate had $279 billion in end-of-period account values as of June 30, 2022. Lincoln Monetary Group is a dedicated company citizen included on main sustainability indices together with the Dow Jones Sustainability Index North America and FTSE4Good and ranks amongst Newsweek’s Most Accountable Corporations. Devoted to variety, fairness and inclusion, we’re included on transparency benchmarking instruments such because the Company Equality Index, the Incapacity Equality Index and the Bloomberg Gender-Equality Index. Dedicated to offering our workers with versatile work preparations, we had been named to FlexJobs’ listing of the Prime 100 Corporations to Look ahead to Distant Jobs in 2022. With an extended and wealthy legacy of performing ethically, telling the reality and talking up for what is true, Lincoln was acknowledged as certainly one of Ethisphere’s 2022 World’s Most Moral Corporations®. Study extra at: Comply with us on Fb, Twitter, LinkedIn, and Instagram. Join electronic mail alerts at

Lincoln Monetary Group and Trendy Life are usually not associates.

About Trendy Life

Trendy Life is a tech-enabled life insurance coverage brokerage. With a concentrate on empowering advisors, Trendy Life affords superior know-how options to digitally streamline advisors’ practices and skilled brokerage assist. With Trendy Life, advisors nationwide can evaluate quotes from prime carriers in minutes, carry out data-driven underwriting assessments, handle shoppers from an built-in dashboard, and obtain complete deal assist. For extra info, please go to


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