Kia offered a Lifetime Vendor Achievement Award to Rita Case, CEO of Rick Case Automotive Group, after the group’s top-five efficiency over the previous 5 years. The award was introduced at Kia’s annual vendor assembly final month in Las Vegas, an occasion that additionally marked the model’s thirtieth anniversary.
“Thirty years represents a lifetime to us, and the milestone offered alternative to acknowledge considered one of our sellers,” Russell Wager, Kia’s chief advertising officer, informed Automotive Information.
Case mentioned in a press release that she is honored and “enthusiastic about our partnership with the Kia model because it continues to develop.”
Along with being a high-volume vendor, Case has been lively investing in amenities, Wager mentioned.
The group spent $20 million to construct a retailer in Dawn, Fla., the place the group is headquartered. The five-story dealership, which opened in 2015, has 268,000 sq. ft. The group additionally has a Kia retailer in Duluth, Ga.
In 2012, Rita Case and her husband, Rick, acquired a Lifetime Achievement Award from the American Worldwide Car Sellers Affiliation. Rick Case additionally gained Kia’s President Award in 2020, given to sellers for excellent gross sales, operation and buyer satisfaction. Rick Case died in September 2020.
The Lifetime Vendor Achievement Award is an accolade Kia plans to hold ahead, Wager mentioned.
With 14 dealerships in Florida and Georgia representing 12 manufacturers, Rick Case Auto is the most important female-owned and -operated dealership group within the U.S.