The mutual collaboration will assist each companies to extend their consumer base and develop their presence throughout India.
Kerala’s promoting company IMC Promoting and Bengaluru-based digital advertising company ThreePercent Collective have entered right into a collaboration to collectively work within the promoting area.
The collaboration will allow IMC Promoting, which primarily focuses on print and digital promoting, to achieve a powerful foothold in digital promoting. With this, IMC Promoting will grow to be a full-fledged company set to dominate promoting, and content material creation. ThreePercent Collective, based by veterans in digital promoting – Achuth Nair, Praveen Rao, and Pradeep Singh, is rising at a quick tempo working with attention-grabbing manufacturers throughout FMCG, Vogue, Edtech, agritech and healthcare (each B2B and D2C) and scaling up their digital presence.
At current, IMC Promoting and ThreePercent Collective have regional places of work in Kozhikode and Bengaluru, respectively. They’ve plans to open places of work in Mumbai, Delhi, Hyderabad, Chennai and Kolkata on this monetary 12 months.
IMC Promoting develops promoting campaigns for main manufacturers comparable to Malabar Gold and Diamonds, one of many world’s largest jewelry teams, Malabar Builders and Eham Digital.
IMC Promoting started its operations in 2002 with headquarters in Kozhikode. Bengaluru-based Three P.c Collective focuses on digital advertising, website positioning, social media administration, content material growth and e-commerce advertising. This Affiliation offers Three P.c Collective entry to the present consumer base of IMC, which incorporates Malabar Group, whereas including worth to IMC as full built-in advertising communications resolution supplier for manufacturers throughout India
Commenting on the collaboration, Malabar Group chairman MP Ahammed stated, “IMC Promoting has been taking part in a serious position in bringing Malabar Gold and Diamonds to the plenty and making it a worldwide model. It has been managing all of the campaigns of the Malabar Group, making a huge effect within the print and digital promoting areas. Their experience helps our model develop to an important extent. By becoming a member of fingers with the ThreePercent Collective, IMC could make a big effect within the digital promoting area as nicely.”
CTP Ummerkutty, government director, IMC Promoting stated, “IMC will grow to be a full-fledged company by increasing its expertiseinto the fields of digital promoting, advertising and public relations in collaboration with Three P.c Collective, top-of-the-line companies within the discipline of digital advertising. Digital promoting has emerged as a huge-growth phase. That’s why we have now determined to develop our core experience into the digital area.