Sunday, August 7, 2022

IAB: Linked TV Promoting Will Rise 39% to $21.2 Billion

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Linked TV is predicted to gas sturdy development in digital video promoting spending this 12 months, in accordance with a brand new outlook from the IAB.

Whereas digital video advert spending is seen rising 26% to $49.2 billion in 2022, CTV is predicted to extend 39% to $21.2 billion. CTV spending elevated 57% final 12 months and has greater than doubled between 2020 and 2022.

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