Sunday, November 27, 2022

Genexa, the First Clear Medication Firm, Stands Behind Its Promoting Claims and Appeals Antagonistic Ruling by NAD

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ATLANTA–(BUSINESS WIRE)–Genexa Inc. (“Genexa”), the primary ever firm to make medication with the identical efficient lively components utilized by massive pharma—however with none of the bogus fillers—is interesting a wrongful, adversarial ruling by the Nationwide Promoting Division (“NAD”) of the Higher Enterprise Bureau. NAD’s misguided ruling stemmed from a problem by Johnson & Johnson Client, Inc. (“Johnson & Johnson”) that objected to Genexa’s claims relating to its personal components versus rivals’ components.

The next assertion and opinions are attributed to Genexa Inc.

Johnson & Johnson, amongst different rivals, doesn’t need shoppers to know the reality about standard OTC ache and fever medicines. The reality is that simply because the FDA approves of an ingredient for use in small doses, that doesn’t imply it’s secure to be used in giant doses. The reality is that none of us know the long-term impression of all the various synthetic sweeteners and different components our family members ingest. The reality is that titanium dioxide was banned in meals by the European Union final 12 months however stays current in standard OTC medicines.1 The reality is that sure international locations require warning labels on children’ meals merchandise containing synthetic dyes.2 The reality is that pediatricians would favor Genexa Children’ Ache & Fever medication over Kids’s Tylenol for their very own kids, primarily based on the respective components.3

NAD’s suggestions had been misguided from starting to finish. First, Genexa is entitled to inform the general public that pediatricians want Genexa Children’ Ache & Fever medication for their very own kids, primarily based upon the components, over Kids’s Tylenol’s comparable merchandise. Genexa commissioned a nationwide survey—performed by a extremely respected analysis firm—of pediatricians with kids between the ages of two and 11. The survey requested pediatricians to take a look at the components contained in Genexa Children’ Ache & Fever in addition to the components in all variations of Kids’s Tylenol liquid Ache + Fever medicines and reply one query: “Which product would you favor on your personal kids?” The outcomes overwhelmingly confirmed that a big majority of pediatricians most popular Genexa’s product. Though we disagree with the NAD’s conclusion, we’re happy that the NAD dominated that primarily based upon the survey outcomes, Genexa can promote that pediatricians want Genexa’s Children’ Ache & Fever’s components over these in Kids’s Tylenol’s comparable merchandise.

Moreover, NAD erred in its ruling with respect to Genexa’s academic promoting that addresses factual attributes of Tylenol’s components. NAD opined that by declaring such details, Genexa may lead an individual to consider that medicines containing such components might be dangerous to them. NAD’s reasoning in doing so gave the impression to be premised upon the details that the FDA permits these components in medicines and that Genexa didn’t submit any scientific proof illustrating that such components might be dangerous to folks. The NAD merely made an error in its characterization of the document. Genexa did certainly submit scientific proof from extremely respected medical researchers demonstrating that a number of the inactive components generally utilized in our medicines, and permitted by the FDA, might be dangerous to folks.4

Genexa stands behind each one in every of its challenged claims and appears ahead to interesting NAD’s resolution to the Nationwide Promoting Assessment Board.


Based in 2016 by two dads on a mission to revolutionize the drugs aisle, Genexa makes medication with the identical lively components folks want, however with out the bogus ones they don’t. Genexa believes folks deserve actual decisions. That’s why their enterprise is constructed on the dedication to place folks over every little thing. All Genexa’s merchandise are made to the best requirements of drugs with no synthetic dyes, frequent allergens, or pointless inactive components. It’s actual medication, made clear. With a dedication to innovation at each flip, Genexa was lately named to Quick Firm’s prestigious listing of the World’s Most Revolutionary Corporations in 2022. Find out how Genexa is placing folks over every little thing, in every little thing they do, at


1 Fee Regulation (EU) 2022/63 of 14 January 2022 amending Annexes II and III to Regulation (EC) No 1333/2008 of the European Parliament and of the Council as regards the meals additive titanium dioxide (E 171) [2022] OJ L 11/1

2 European Parliament. (July 7, 2008). Modernising the principles on meals components and labeling of azo dyes [Press release].

3 FRC, A Lieberman Firm Nationwide Survey, Pediatrician Preferences, Spring, 2021

4 Reker et al., “Inactive” Elements in Oral Medicines, Science Translational Medication 11 eaau6753 (2019).; Yu and Guo, Non caloric synthetic sweeteners exhibit antimicrobial exercise towards micro organism and promote bacterial evolution of antibiotic tolerance, Journal of Hazardous Supplies 433 (2022) 128840.


Janet Spielberg


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