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Far Niente Household of Wineries & Vineyards Broadcasts New Vice President of Advertising and marketing

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Distinguished Napa Valley Wine Firm Hires Kate McManus to Assist Strengthen Its Portfolio of Manufacturers

Oakville, Calif. Could 2, 2022 – Iconic Napa Valley wine producer Far Niente Household of Wineries & Vineyards (FNFWV) right this moment proclaims that it has employed Kate McManus as its new Vice President of Advertising and marketing. Kate joins the luxurious wine firm’s govt crew, bringing a wealth of expertise to its portfolio of famend wine manufacturers.

“Far Niente has been a pacesetter in Napa Valley’s luxurious wine marketplace for many years and Kate will assist us proceed to enhance upon our portfolio of manufacturers and obtain our aim of crafting and advertising and marketing the best high quality wines doable,” mentioned CEO Steve Spadarotto. “She excels at constructing manufacturers with a shopper first method and can deliver her experience and perception to her new position, creating methods for every model that can permit them to enrich our total portfolio.”

Kate brings greater than 25 years of expertise within the wine and spirits trade to FNFWV, together with a various background in strategic portfolio administration, innovation and shopper and commerce advertising and marketing. She beforehand served because the Vice President of Advertising and marketing at Distinguished Vineyards & Wine Companions. Previous to that, she labored as Vice President of Advertising and marketing at Delicato Household Vineyards and Constellation Manufacturers the place she led advertising and marketing for nationwide and worldwide wineries. In her new position, McManus will oversee shopper, digital and commerce advertising and marketing for Far Niente’s various portfolio of manufacturers together with Far Niente, Nickel & Nickel, Bella Union, EnRoute, Dolce and Put up & Beam.

“I’m honored and excited to be working with such esteemed manufacturers which are so effectively positioned within the luxurious wine house and revered by commerce and customers for his or her give attention to producing top quality wines and offering first in school hospitality,” mentioned Kate, “I really feel privileged to be becoming a member of Far Niente’s proficient and inclusive crew that’s devoted to investing in its wines in any respect ranges of manufacturing from farming the vineyards to committing to sustainable practices.”

The appointment comes at a time of thrilling progress and growth on the firm because it continues to place itself as a pacesetter within the luxurious market. In November, FNFWV purchased a brand new house for its Bella Union wines in Rutherford, alongside Freeway 29. It’s additionally actively increasing its winery holdings, together with the acquisition of a 133-acre winery in Carneros, with the aim of rising the best high quality grapes to provide excellent wines from the Napa Valley and Russian River Valley.

About Far Niente Household of Wineries and Vineyards 

Far Niente was established in Oakville, CA in 1885 and prospered till the onset of Prohibition in 1919, when the vineyard ceased operation and the property was deserted. Sixty years later, in 1979, the previous stone shell of a vineyard underwent a three-year renovation, which restored the constructing to its authentic, nineteenth century grandeur. Throughout restoration, the title “Far Niente,” which romantically translated means “with out a care,” was discovered carved in stone on the entrance of the constructing.

Far Niente helped create the high-end Napa Valley wine market and has served because the benchmark wine property for greater than 4 many years. Dolce, the one North American vineyard dedicated to a single late-harvest, botrytized Napa Valley wine was launched in 1989. Nickel & Nickel, launched in 1997, is targeted on producing single-vineyard, 100% varietal Napa Valley Cabernet Sauvignon. EnRoute, established in 2007 within the Russian River Valley, is devoted to the appellation’s Pinot Noir. Bella Union, dedicated to Napa Valley Cabernet and positioned alongside Bella Oaks Lane in Rutherford, launched its first wine with the 2012 classic. Most not too long ago, Put up & Beam launched in 2020 with basic expressions of Napa Valley Cabernet Sauvignon and Chardonnay. Collectively, the wineries comprise the Far Niente Household of Wineries & Vineyards.


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