As advertising and marketing supervisor for the Thrive Music label, Graves labored to assist make the ACRAZE observe “Do It To It” a worldwide hit.
As advertising and marketing supervisor for Thrive Music report label in Los Angeles, California, Ciara Graves ‘20 has turn out to be one of many few Elon College alumni to obtain a gold report for her work on the favored ACRAZE observe “Do It To It”.
“It was actually tremendous surreal. I’m a producer and DJ myself so being concerned in a mission like this was a whirlwind and I might’ve by no means anticipated this to occur in any respect, this quickly particularly,” Graves defined.
Graves joined Thrive Music in July 2021, and straight away she was serving to with plans to launch the one. She works because the workforce’s advertising and marketing supervisor and the lead of social media viewers growth. Her duties are geared towards the advertising and marketing facet of the music business, as she works with artists to assist promote them, their singles, and the label itself.
For “Do It To It,” Graves labored with the artist ACRAZE to assist amplify his social media look for the music’s launch, particularly with a TikTok dance marketing campaign. The dance turned a significant development, with over 3 million movies tapping into the observe.
At Elon, Graves was a music manufacturing and recording arts main. Her data concerning the inventive facet of the business has assisted her when enjoying on the other facet of the fence with advertising and marketing and promotion.
“Shoutout to Clay Stevenson and Fred Johnson, they had been actually mentors for me,” Graves mentioned. “I didn’t even actually have any advertising and marketing background till I simply was thrown into it, however I might’ve by no means discovered that out if I didn’t have professors to steer me in the precise route to attempt new issues.”
Clay Stevenson, senior lecturer in music at Elon, teaches programs in music manufacturing and performing arts, in addition to the enterprise of music. When requested concerning the new success Graves has seen, he says he isn’t stunned.
“Ciara has all of the traits it takes to achieve success. She’s very relatable, a brilliant laborious employee, has an ideal ear, and is a fast learner,” Stevenson mentioned. “She has type of that X issue. I’d like to take credit score, however typically college students like that undergo and we assist them alongside, however we all know they’re going to achieve success.”
Among the many programs Graves took was Music Enterprise, the place college students analyze traits within the music business, study completely different avenues to publish their work and discuss methods to advertise music. Moreover, college students discover ways to learn and analyze contracts and tips on how to conduct themselves in an expert surroundings, in order that they know what’s going to occur subsequent. Abilities like these have absolutely assisted Graves as she’s turn out to be immersed within the music enterprise.
“She needed to undergo the entire course of the place she was concerned within the advertising and marketing and promoting of the gold report. She had that have on type of the microscopic stage at Elon,” Stevenson mentioned.
Total, programs in each the inventive and enterprise facets of the business helped Graves attain gold report standing and turn out to be a profitable member of the Thrive Music report label in Los Angeles. You possibly can hearken to “Do It To It” on iTunes or Spotify.