Wednesday, November 23, 2022

eBay Vacation Advertising Places New Twist on Previous ‘Flash Sale’ Technique

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eBay is placing a brand new twist on an previous technique this holiday-shopping season. It’s working flash gross sales the place it subsidizes the reductions, because it did just a few years in the past, however this month’s promotions are rather more restrictive.

In 2018, eBay ran frequent sitewide flash gross sales all year long. Now, eBay is funding coupons good for 10% off purchases, however solely in choose classes – and with additional restrictions for purchases inside these classes.

On Tuesday, eBay kicked off a ten% off sale in Fantastic Jewellery with a $300 minimal buy of a single eligible merchandise required and the low cost capped at $500.

The low cost applies to the acquisition value (excluding transport, dealing with, and taxes) of eligible objects within the Fantastic Jewellery, Engagement & Wedding ceremony, Males’s Jewellery, and/or Classic & Vintage Jewellery classes bought on eBay.com.

eBay had run an identical promotion final week for luxurious watches. That sale ran from November 15 by way of November 24, 2022 – particulars are present in this EcommerceBytes Newsflash article.

eBay CEO Jamie Iannone has eschewed the strategy of his predecessor, telling Wall Road analysts final yr that he was shifting from specializing in the variety of energetic patrons – “even low worth patrons or one-and-done patrons” – to deal with larger common promoting value items, calling it wholesome for the ecosystem.

eBay is working the present 10% off sale on high-quality jewellery by way of November twenty eighth. Be sure you learn the total phrases for particulars and restrictions if utilizing the ten% off coupon code.

eBay subsidizes ten-percent-off sale in fine jewelry

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is writer of “Flip eBay Knowledge Into {Dollars}” (McGraw-Hill 2006). Her weblog was featured within the e-book, “Running a blog Heroes” (Wiley 2008). She is a member of the On-line Information Affiliation (Sep 2005 – current) and Investigative Reporters and Editors (Mar 2006 – current). Comply with her on Twitter at @ecommercebytes and ship information tricks to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.



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