Sunday, November 27, 2022

Dan Wieden lifeless at 77 – Wieden+Kennedy co-founder & promoting legend who coined Nike’s ‘Simply Do It’ line passes away

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DAN Wieden, the advert government who famously coined Nike’s tagline, “Simply do it,” died on Friday at age 77.

Wieden died in his sleep at his Portland, Oregon house beside his spouse.

Dan Weiden has passed away at the age of 77

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Dan Weiden has handed away on the age of 77Credit score: Stephen Lovekin/Getty Pictures

He and his late enterprise accomplice, David Kennedy, fashioned the agency Wieden + Kennedy, greatest identified for its work for the sneaker firm.

The agency turned identified for throwing itself into the general public eye as a consequence of its artful slogans and messages capturing clients’ consideration.

Whereas by no means formally retiring from the company, Wieden stepped away from an energetic position in 2015 and served as chairman.

“We’re heartbroken. However much more so, we’re overcome with gratitude and love,” the agency mentioned in an announcement. “Thanks Dan, for throwing the doorways vast open for folks to stay as much as their full potential. 

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“Thanks in your steadfastness, braveness, religion and abiding love. Thanks for making this stunning artistic life attainable. We are going to miss you a lot.”

Wieden was born in Oregon in 1945 and attended Ulysses S Grant Excessive Faculty earlier than graduating from the College of Oregon’s Faculty of Journalism and Communication in 1967.

After a number of years in public relations, Wieden entered the promoting world and discovered he had a knack for it.

He and Kennedy labored at a small Portland company earlier than engaged on the Nike model.

Nike founder Phil Knight seen the pair’s skills and advisable they begin their very own company, which they did in 1982.

Wieden+Kennedy at present has places of work in Portland, London, Amsterdam, New York, Delhi, Shanghai, Tokyo and São Paulo.

Kennedy handed away on October 12, 2021, at his house in Estacada, Oregon.

Wieden is survived by his spouse, Priscilla Bernard.

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