Monday, January 30, 2023

Cox Automotive Leads the Technique to NADA 2023 with New Options for Retail, Stock and EV Readiness

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  • Cox Automotive would be the largest exhibitor on the annual supplier conference.
  • Group will showcase new merchandise and options centered on bettering retail transactions, fixing stock points, and making ready for EV progress.
  • Dealerships deploying a number of Cox Automotive options are averaging 23% larger shut charges, 63% extra leads, and $187,000 monthly extra in revenue. 

ATLANTA, Jan. 18, 2023 /PRNewswire/ — When the Nationwide Vehicle Sellers Affiliation’s annual gathering will get underway later this month, Cox Automotive shall be showcasing a set of recent companies and options to assist the {industry} deal with a slowing market and customers more and more anticipating a extra digital, related vehicle-buying expertise. Cox Automotive, the world’s largest automotive companies and options supplier, would be the largest exhibitor on the present, held for the primary time on the Kay Bailey Hutchison Conference Heart in Dallas, Texas.

Cox Automotive, the world’s largest automotive companies and options supplier, is the biggest exhibitor at NADA2023.

The Cox Automotive show will cowl greater than 27,000 sq. toes of expo area and embody the Energy Up reside stage, greater than 200 demonstration stations, and 30 personal assembly rooms. Lined up end-to-end, the LED show screens all through the area would stretch throughout half a soccer discipline. The stand at NADA 2023 is Cox Automotive’s largest ever.

“With a difficult market forward, we expect it’s extra vital than ever to be showcasing the numerous sensible options we provide that may assist sellers efficiently develop their profitability and ship the omnichannel expertise customers count on,” mentioned Cox Automotive President Steve Rowley. “Now’s the time for our {industry} companions to spend money on the options that assist make automotive shopping for extra environment friendly for everybody.”

Good Options to Make Automotive Shopping for Higher

Current analysis from Cox Automotive signifies that satisfaction with the automotive shopping for course of declined in 2022 for the second straight 12 months. Satisfaction with the automotive shopping for course of peaked in 2020, due partially to widespread adoption of digital and distant automotive shopping for instruments. Excessive costs and restricted stock, nevertheless, have resulted in additional frustration with each the market and the method.

“Cox Automotive continues to pursue new and modern methods to assist purchasers and customers thrive within the age of digital transformation,” mentioned Cox Automotive’s Chief Product Officer Marianne Johnson. “And our portfolio of sensible options is backed by the {industry}’s strongest shopper intelligence, car intelligence and market intelligence.”

In 2023, Cox Automotive shall be launching greater than 20 new merchandise and can enhance present merchandise with greater than 70 integrations to assist present higher outcomes for purchasers who make the most of a number of Cox Automotive options. Via the pursuit of continuous enchancment, the engineering groups at Cox Automotive plan to deploy greater than 12,000 new options and product enhancements within the coming 12 months.

On the middle of the corporate’s broad portfolio of recent and improved merchandise is an expansive knowledge intelligence engine that powers Cox Automotive’s broad means to ship priceless enterprise insights, companies and options to the corporate’s many purchasers and to the auto {industry} as an entire. DRiVEQ is the Cox Automotive knowledge intelligence functionality that’s fueled by the biggest breadth of first-party knowledge within the automotive ecosystem – greater than 2.3 billion on-line interactions a 12 months. Working with 80 million leads and 20 million transactions yearly, Cox Automotive works to construct higher merchandise and actionable intelligence that drives higher enterprise outcomes.

At NADA, Cox Automotive shall be showcasing new merchandise and capabilities throughout three operational disciplines which might be vital to shopper success. These three focus areas are: 

  1. Remodeling the Transaction 
  2. Optimizing Stock Channels
  3. Constructing EV Readiness

“With 200 demonstration stations obtainable throughout our show area at NADA this 12 months,” added Chief Product Officer Marianne Johnson, “I believe we’re greater than able to showcase how Cox Automotive merchandise and options might help our purchasers thrive in any enterprise atmosphere.”

Remodeling the Transaction

At NADA 2023, Cox Automotive shall be showcasing an industry-first resolution that may assist make retail transactions sooner, extra personalised, extra correct and extra constant for everybody concerned. Retail360 is rooted within the idea of the Energy of One—one view of the buyer and automotive deal from one accomplice, creating extra satisfying experiences for each automotive consumers and dealership personnel.

Retail360 supplies an entire, personalised view of the automotive purchaser’s journey and one deal workflow.  It’s a premium, upgraded retail expertise that features Autotrader,, Dealertrack, Kelley Blue Guide and VinSolutions, guided by Cox Automotive’s first-party knowledge insights and industry-leading capabilities. Dealerships who deploy a number of Cox Automotive options are averaging 23% larger shut charges, 63% extra leads, and $187,000 monthly extra in revenue. 

“Immediately’s automotive market is extra aggressive than ever, the place sellers are confronted with scarce stock, growing charges, and consumers or trade-ins which might be tougher than ever to search out,” mentioned Lori Wittman, president of retail options at Cox Automotive. “Retail360 transcends this disruption so sellers can predict, attain, and convert potential consumers forward of their competitors and ship much less irritating and extra satisfying automotive shopping for experiences.”

Beta exams of the brand new Retail360 resolution reveal sellers now can:

  • Know their clients higher with real-time unique insights and deal intelligence  
  • Get one view of the buyer, their previous purchases, service historical past, lifetime spend, and present stage of their shopping for journey  
  • See one view of the deal to handle profitability and streamline deal workflows to reinforce the automotive shopping for expertise 
  • Keep on the identical web page with customers with to-the-penny pricing, and one constant expertise 

“Our particular person manufacturers have been delivering distinctive outcomes for sellers for many years,” added Tracy Fred, senior vp of supplier options at Cox Automotive. “Retail360 packages the facility of those manufacturers in an entire new means and involves dealerships simply in time to ease the enterprise headwinds they face, as a part of Cox Automotive’s promise to rework the retail transaction.”

Optimizing Stock Channels

For a lot of the previous 12 months, ‘restricted Stock’ was recognized as the highest issue holding again enterprise by auto sellers throughout the U.S. Within the face of this problem, Cox Automotive has been notably centered on creating modern options to assist make stock acquisition extra environment friendly, particularly as digital transactions proceed to rise.

“At the beginning, our high precedence continues to be making sure that the digital shopping for expertise is pretty much as good as being there in individual, as 75% of Manheim’s transactions went to a digital purchaser in 2022,” mentioned Grace Huang, president of Cox Automotive Stock Options. “Our journey towards the {industry}’s finest car info accelerated with the acquisition of Fyusion and continues with much more enhancements that ship purchasers probably the most complete view of the car within the {industry}.”

At NADA 2023, Cox Automotive and Manheim will showcase extra superior imaging functionality with new Fyusion-powered mounted imaging tunnels (previously referred to as gantries), in addition to undercarriage imaging, which Manheim deployed at 39 places in 2022. The undercarriage photos are unmatched in high quality, enabling purchasers to zoom in and pan throughout to visually examine even the tiniest of particulars just like the serial quantity on a muffler or perhaps a small oil leak. Collectively, these imaging applied sciences will proceed to raise belief and transparency within the wholesale market for each purchaser.

At NADA, Cox Automotive can even be confirming new markets for the corporate’s Upside Direct gross sales mannequin. Upside, a brand new strategy to wholesale, has delivered greater than $3 million in revenue sharing again to purchasers because it launched in 2022. The brand new strategy continues to show that sellers can generate income on each car by leaning into the Kelley Blue Guide On the spot Money Provide and Upside course of.

Recognizing that sellers will want a brand new playbook in 2023, vAuto can even be demonstrating at NADA contemporary enhancements to the corporate’s flagship resolution, ProfitTime GPS. The brand new options and capabilities will assist sellers consider and worth stock extra successfully and finally assist them execute a “Variable Stock Administration” technique to make sure profitability. 

The objective of vAuto’s Variable Stock Administration is to make use of Cox Automotive’s huge knowledge to assist strategically worth every car in stock to optimize its ROI. In the end, by executing the technique, sellers could make higher stock acquisition and pricing selections and hold their stock ranges in test, which is especially vital on this unpredictable market. Utilizing vAuto’s Variable Stock Administration technique, sellers are in a position to perceive every car’s inherent funding worth on the level of acquisition and guarantee they’re capturing all of the income they will, and will, with every car sale.

“We have come to comprehend {that a} one-size-fits-all strategy to a supplier’s used-vehicle stock will not be the best strategy in immediately’s market; sellers are promoting some vehicles too quick and too low-cost, and holding on to different autos for income that may by no means come,” famous Dale Pollak, founding father of vAuto. “Thanks to raised knowledge science and market insights, we will now acknowledge every car in a supplier’s stock for its distinctive, particular person potential to create a return on funding. That is the core of the Variable Stock Administration technique.” 

Constructing EV Readiness

In 2022, battery-powered electrical autos (EVs) gross sales have been a spotlight in a largely down market, rising 12 months over 12 months by greater than 65%. Within the 12 months forward, Cox Automotive is forecasting a milestone for the U.S. auto {industry}: A million EVs bought. New fashions with extra vary, sooner charging occasions, and extra attraction than ever are fueling EV gross sales progress within the U.S.

Because the car market shifts and evolves with extra EVs on highway, Cox Automotive will proceed to spend money on EV readiness. At NADA, Cox Automotive shall be showcasing the following part of its pioneering strategy to EV Battery Well being scoring and diagnostics that may set the muse for the {industry} commonplace in EV battery inspection and valuation with the corporate’s VIN-specific battery grading system, inbuilt partnership with Spiers New Applied sciences (SNT). The pilot of Cox Automotive’s new EV Battery Well being cell app and Bluetooth® dongle will launch at 10 Manheim places throughout the U.S. in 2023.

“We take delight in our EV battery diagnostic instrument and grading system,” mentioned Lea Malloy, AVP of EV Battery Options, Cox Automotive Mobility. “Our impartial, third-party commonplace for EV battery well being diagnostics is unmatched within the {industry}.”

In contrast to the grading techniques of different EV battery diagnostic instruments, which offer a normal battery estimate primarily based on make and mannequin, Cox Automotive’s cell Battery Well being instrument instantly evaluates every automotive and supplies VIN-specific info, which is significant in capturing correct info across the well being of the battery. The simple-to-use instrument measures present battery situation, historic knowledge (occasions, temperatures and varieties of costs) and efficiency, which the corporate’s patented well being algorithm then makes use of to supply a VIN-specific battery rating starting from 1-5. That rating, together with info on the battery’s present estimated vary, is all included within the EV Battery Well being Report.

“To fulfill the longer term progress of EVs at our Manheim places, we have been investing in infrastructure and know-how to service and assist our purchasers’ future EV battery wants,” mentioned Huang. “Making a trusted battery well being rating helps our efforts to construct an {industry} commonplace for battery well being whereas delivering the kind of car info purchasers require.” 

Cox Automotive is dedicated to being the world’s finest battery well being innovator and end-to-end EV battery lifecycle companies supplier, providing environment friendly and sustainable options that allow the extension of battery first lives and end-of-life reuse and pre-treatment recycling. The corporate’s international EV battery service community, operated in collaboration with Spiers New Applied sciences, has devoted places throughout the U.S. and Europe. 

Cox Automotive and SNT’s breadth of expertise and depth of information is second to none within the superior automotive battery pack companies {industry}. Present purchasers embody Ford Motor Firm, Basic Motors, Jaguar Land Rover, Nissan North America, Porsche Vehicles North America, Stellantis, Subaru of America, Toyota Motors North America, Volkswagen Group of America and others. SNT at present works with greater than 25 totally different car battery varieties, which encompasses most international battery producers, together with LG, Panasonic, Samsung, Bosch, CATL, A123, Johnson Controls, and Automotive Vitality Provide Company (AESC). 

For extra details about Cox Automotive on the NADA Present 2023, or to talk to anybody on the Cox Automotive staff, attain out to the Cox Automotive Public Relations staff. The NADA Present 2023 shall be held in Dallas from January 26 – 29.

About Cox Automotive

Cox Automotive is the world’s largest automotive companies and know-how supplier. Fueled by the biggest breadth of first-party knowledge fed by 2.3 billion on-line interactions a 12 months, Cox Automotive tailors main options for automotive buyers, automakers, sellers, retailers, lenders and fleet homeowners. The corporate has 25,000+ staff on 5 continents and a household of trusted manufacturers that features Autotrader®, Dealertrack®, Kelley Blue Guide®, Manheim®, NextGear Capital™ and vAuto®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based firm with $21 billion in income. Go to or join through @CoxAutomotive on Twitter, CoxAutoInc on Fb or Cox-Automotive-Inc on LinkedIn. 

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