Tuesday, August 9, 2022

CMO tenure and advertising effectiveness: Your Advertising and marketing Week

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On the finish of each week we take a look at the important thing tales, providing our view on what they imply for you and the trade. From the necessity for CMO succession planning to Direct Line’s give attention to effectiveness over effectivity, it’s been a busy week. Right here is my take.

The advertising merry go spherical

The submit pandemic recruitment market stays a difficult place. A mix of promiscuous staff, higher calls for for flexibility and a disconnect within the provide and demand for important abilities has made hiring, retaining and changing workers an actual problem.

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