Sunday, August 7, 2022

Chicago Made TV + Movie Advertising and marketing Toolkit

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Chicago Made — an initiative led by The Division of Cultural Affairs and Particular Occasions, and the Chicago Movie Workplace — presents a marketing campaign selling the Chicago TV and Movie business. The marketing campaign highlights how all of Chicago performs a significant position, the profession alternatives obtainable and the city-wide cultural and financial affect being made.

Beneath are key messages, logos, social posts and extra that can assist you or your group promote the Chicago Made marketing campaign. You probably have questions or want further info, please contact Jamey Lundblad at Jamey.Lundblad@cityofchicago.org.


Key Messages

Use this content material to advertise the marketing campaign to your audiences. You need to use mixtures of those messages as you see slot in your communications.

 

Overview

  • Chicago’s native creatives, entrepreneurs and artisans make our metropolis the inventive and financial hub that it’s. Chicago TV and Movie — together with different artistic industries — jump-start neighborhood progress, drive cultural identities and lead ingenuity felt worldwide. We’re right here to help Chicago’s makers and dreamers by connecting them to the assets they should get began and maintain going.

 

Headlines

  • We create right here. We dwell right here. We movie right here.
  • We’re Chicago, on and off set.
  • Chicago born. Chicago raised. Chicago TV + Movie.
  • Huge photos. Native crews.
  • Town fuels us — and grows with us.
  • Empowering creatives. Strengthening communities.
  • There is a position for everybody in Chicago TV + Movie.

 

Stats

  • 50 wards broad. 20K+ jobs robust.

    • ALT: 77+ neighborhoods broad. 20K+ jobs robust.

  • third largest film and recording workforce within the nation.
  • $700M financial affect estimated in 2021.
  • 51% BIPOC + ladies crews in accredited native productions.

 

Name to Actions


Brand

The Chicago Made brand is the first visible illustration of the model. Don’t recreate, modify or apply visible results to the logos in any means. Obtain obtainable variations under.


Social Media Posts

You need to use this content material to advertise the Chicago TV and Movie marketing campaign throughout social. Be happy to customise this language on your followers and followers. When attainable, observe and tag the Metropolis of Chicago Division of Cultural Affairs and Particular Occasions.

Fb: https://www.fb.com/ChicagoDCASE
LinkedIn: https://www.linkedin.com/firm/chicagodcase/
Twitter/Instagram: @ChicagoDCASE
Official hashtag: #ChicagoMade

 

Publish #1: General advantages

(click on on pictures to enlarge)

 

LinkedIn/Twitter

Chicago Made LinkedIn/Twitter post

Caption:

Chicago TV + Movie is fueled by — and advantages — all of Chicago. 50 wards broad. 20K+ jobs robust. See each angle of its $700M financial affect* at ChicagoMade.us.

#ChicagoMade

 

*Estimated in 2021.

 

Fb

Chicago Made Facbook post

Caption:

Chicago TV + Movie is fueled by — and advantages — all of Chicago. 50 wards broad. 20K+ jobs robust. See each angle of its $700M financial affect* at ChicagoMade.us.

#ChicagoMade

 

*Estimated in 2021.

 

Instagram

Chicago Made Facbook post

Caption:

Chicago TV + Movie is fueled by — and advantages — all of Chicago. See the stats. ⬇️

50 wards broad.
20K+ jobs robust.
$700M financial affect (estimated in 2021).

See each angle of Chicago TV and Movie’s huge affect at ChicagoMade.us.

#ChicagoMade

 

Publish #2: Profession alternatives

(click on on pictures to enlarge)

 

LinkedIn/Twitter

Chicago Made LinkedIn/Twitter post

Caption:

You don’t must be on-screen to play a significant position in Chicago TV + Movie. Discover all of the profession alternatives at ChicagoMade.us.

#ChicagoMade

 

Fb

Chicago Made Facbook post

Caption:

You don’t must be on-screen to play a significant position in Chicago TV + Movie. Discover all of the profession alternatives at ChicagoMade.us.

#ChicagoMade

 

Instagram

Chicago Made Instagram post

Caption:

You don’t must be on-screen to play a significant position in Chicago TV + Movie. ⬇️

The business is 20K+ jobs robust — and there’s a spot for you! Discover all of the profession alternatives at ChicagoMade.us.

#ChicagoMade


E-Blast

Chicago Made E-Blast

Topic line: Step on set of Chicago TV + Movie.

Pre-header textual content: Study concerning the business’s city-wide affect.

 

Physique copy:

The Chicago TV and Movie business makes globally famend work whereas being a cultural and financial pressure for native communities.

See the historical past, profession alternatives and $700M financial affect* of the business at ChicagoMade.us.

 

*Estimated in 2021.

 




Chicago Made DCASE  Chicago Film Office



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