Sunday, August 7, 2022

Anita Borgmeyer Appointed Vice President for Advertising and Communications at Saint Louis College : SLU

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Saint Louis College has appointed Anita Borgmeyer as SLU’s subsequent vice chairman
for advertising and communications. She begins in her new function at SLU on June 13.

Anita Borgmeyer

Presently serving because the workers vice chairman for member engagement and communications
at Centene Corp., Borgmeyer is a advertising govt with greater than 20 years of expertise
constructing advertising groups, successfully telling a corporation’s story and creating
measurable progress in aggressive market environments.

The College carried out a nationwide seek for the place, looking for candidates who
would:

  • Construct appreciation for the mission-centered work of the College regionally, nationally
    and past.
  • Promote essential info inside and throughout the group.
  • Accomplice in scholar recruiting and philanthropy.
  • Guarantee consistency in SLU’s official photographs and branding.

“Anita emerged because the candidate who has the experience, creativity and imaginative and prescient to raise
SLU’s story and lead our advertising and communications division into the longer term,” mentioned
College President Fred P. Pestello, Ph.D.

“I’m excited and honored to affix the Saint Louis College staff and neighborhood,”
Borgmeyer mentioned. “I sit up for partnering with many throughout SLU, specializing in our
mission and serving to to propel the SLU model ahead into the longer term.”

Borgmeyer has served as a frontrunner at Centene for greater than a decade. Notable amongst
her many accomplishments there, she was accountable for growing the branding round
the corporate’s medical insurance market product, Ambetter. Launched in 2014, Ambetter
is now the main service on {the marketplace} and serves greater than 2 million members
nationwide.  

After Ambetter’s launch, Borgmeyer applied advertising methods and communication
campaigns to interact members that considerably elevated year-over-year retention.
At Centene, she additionally oversaw massive advertising budgets, the design and content material of extra
than 25 web sites, and the launch of a number of social media channels and a brand new digital
communication platform.

“Anita is aware of what it means to inform distinctive tales which can be mission-driven and
yield ends in a aggressive surroundings,” Pestello added. “She has constructed high-functioning
groups, fostered collaboration throughout advanced organizations, discovered modern methods
to achieve audiences with compelling tales, and measurably elevated engagement and
loyalty amongst constituent teams.”

Earlier than becoming a member of Centene, Borgmeyer served as an account govt at Zeis Group Inc.,
which focuses on advertising monetary establishments, in addition to firms within the
insurance coverage and funding fields, and different monetary companies.

Previous to that, Borgmeyer was director of consumer companies at Banyan Communications,
a woman-owned, mission-driven company that creates communications options for nonprofits,
foundations, neighborhood organizations and authorities businesses.

Borgmeyer earned a bachelor’s diploma in broadcast journalism from Missouri State College
and a grasp’s diploma in promoting and advertising from Webster College. She is
an advisory board member for Duchesne Catholic highschool in St. Charles, Missouri.
She was additionally an govt chief for Make-A-Want Basis’s Stroll For Needs, a nationwide
fundraiser.

Borgmeyer will succeed Jeff Fowler who’s retiring after 22 years of serving as a
chief in of varied roles on the College.

“I need to thank Vice President Jeff Fowler once more for his years of service to SLU,”
Pestello mentioned. “Due to his work, we now have a powerful basis from which to construct
into the longer term.”

 



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