Interactivity with CTA playing cards
It is no secret that Spotify listeners are an engaged and attentive viewers, whether or not they’re streaming music or podcasts.2 However is not it difficult to transform throughout these screenless listening moments?
Not with Spotify’s latest advert format, CTA playing cards. These eye-catching visible cues accompany your digital audio advert to deliver interactivity to the Spotify streaming expertise.
Powered by Spotify’s Streaming Advert Insertion (SAI) tech, CTA playing cards present up on display screen whereas your audio advert is taking part in and once more after listeners have heard it. This function permits listeners to faucet on the CTA and journey to wherever you are sending them—both within the second, or afterward.
Need extra inspiration? Listed here are 5 Spotify advertisers who created digital show advertisements to strengthen their audio promoting campaigns and obtain nice outcomes.
#1 BNP Paribas
The outcomes? 1.3M impressions and greater than 7,500 conversions to the podcast.
Neutrogena labored with Advert Studio to create upbeat digital audio and show advertisements that resonated with its target market.
The outcomes? +12 level improve in model consciousness and +13 level improve in buy intent.
Utilizing Advert Studio, Baskin-Robbins created show advertisements to drive listeners in-store to expertise the model’s two new summer time drinks, Sundae Shakes and Ice Cream Lattes.
The outcomes? 430K in-store visits, marking a 12% elevate—over 4x above the Positioned QSR benchmark.
#4 ESPA Skincare
ESPA Skincare turned to Advert Studio to advertise its new product line and drive gross sales utilizing a singular promo code.
The end result? A clickthrough charge of 0.38%, exceeding Spotify’s UK audio benchmark of 0.06%.
World model GROHE used Advert Studio’s free inventive instruments and voiceover providers to create consciousness for its buyer cashback program.
The outcomes? 1.3M impressions and a 0.53% clickthrough charge.